Starting a cybersecurity improvement conversation in your organization
Starting a cybersecurity improvement conversation in your prospect’s organization
Although many decision-makers are unaware, cybersecurity has become a boardroom topic. Poor security can have catastrophic consequences. Here are a few tips for how to use this infographic to start a cybersecurity improvement conversation with the leaders in your organization.
Step 1: Review this infographic
Review the layers of this infographic in detail, let the information sink in, and extend the analogy to other cybersecurity areas not discussed herein. Use analogies and simplified language.
Step 2: Understand your stakeholders’ cybersecurity background
Probe for preconceptions such as “cybersecurity is just a cost item.” Prepare to simplify the security conversation by applying the analogies from this infographic.
Step 3: Know your stakeholders’ cybersecurity pain points and business goals
Listen for key challenges, needs and pain points (such as ransomware), compliance pressure (such as Payment Card Industry and Securities and Exchange Commission rules), and hot topics (such as social engineering attacks and mobile security challenges).
Step 4: Apply your new knowledge during conversations
Agree on your organization’s current security safeguards. Establish a joint understanding of your desired security and risk posture. And identify the delta between your current and desired posture.
Step 5: Prepare to discuss reducing the cybersecurity delta in your organization
First, read thought leadership papers such as Verizon’s DBIR and MSI. Then, consider input from internal security experts or external consultants.
Step 6: Consider engaging Verizon as your trusted cybersecurity provider
When you are ready to move forward, review Verizon’s broad range of security and consulting services at Verizon.com/security or contact your Verizon Sales Representative.