This unit will introduce students to the Esports Marketer career. Students will learn marketing basics and the roles and responsibilities of a Marketer in the Esports and gaming ecosystem. They will have the opportunity to work individually or collaboratively to design their own marketing plan using basic marketing concepts that are applied to the Esports industry.
Lesson Plans for Esports Marketer | Verizon Innovative Learning
Chapter
Esports Marketer
Grade Level
9, 10, 11, 12
Estimated length
13 to 20 class periods
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Objectives
- Learn about the marketing basics, roles and responsibilities of a Marketer in the esports and gaming ecosystem.
- Gain an understanding of basic marketing concepts and how they are applied within the esports industry, including strategies for promoting esports teams and events.
Learning Outcomes
Author
J. Orin Edson Entrepreneurship + Innovation Institute at Arizona State University