During this lesson, students use a version of the Marketing Planning Process to design a marketing strategy for the product of their choice. Their audience will be the Esports and gaming community. The project can be completed in small groups or individually.
Lesson Plans for Esports: Marketer Lesson 4 Project | Verizon Innovative Learning
Lesson
Esports: Marketer Lesson 4 Project
Grade Level
9, 10, 11, 12
Estimated length
8 to 10 class periods
Overview tab selected 1 of 3
Objectives
- Read an overview of the Marketing Planning Process
- Preview and follow the steps and rubric for the Esports Marketer Project
Prerequisites
Learning Outcomes
Author
J. Orin Edson Entrepreneurship + Innovation Institute at Arizona State University
Technologies Involved
- Laptop/Desktop
- Tablet
Supplies Required
- Access to ePortfolio
- Project rubric
- Pencil + paper (optional)
- Research Worksheet
- Product + Mission Worksheet
- Marketing Strategy Worksheet
- Goals + Monitoring Worksheet
- Optimization Worksheet